Originally posted by Michael Lupino
Depending on your business need, i would recommend using a service like this (Swiftpage or Empulse) as there are established laws both in the US and abroad (such as in Europe) that you must comply with when sending e-mail blasts. There laws are enforced in both countries, so having "swiftpage" manage it would take the legal issues off your plate. Also having to manage opt outs can be costly as you will need to have someone update your DB to make changes. I once spoke with a salesperson who said nobody from his list would opt out as he had a very small group of 50 people he was sending messages to. I proved him wrong as three people decided to opt out after he sent the first e-mail message.
SalesLogix has a write record to e-mail which will open outlook and write the e-mail addresses onto the to line. That's probably the cheapest way to do it however each person that received it would know of the other party unless you copied it to BCC.
Have the business try it out for 30 days and have them run a few blasts. The data that comes back from Swiftpage will be worth the cost (opens, clicks, call lists etc).
~ Mike |